Privacy Policy

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This Privacy Policy (“Policy”) discloses GRF Performance’s (“GRF Performance” or “We” or “Us”) privacy practices for www.grf.com  (the “Website”). This Policy is meant to help you understand what information we collect, why we collect it, and how you can manage your information. This Policy does not apply to the privacy practices of our partnered sites. We encourage users who visit external sites linked from our Website to read their privacy statements, as their practices may differ from ours.

If you have questions or concerns regarding this Policy, please contact us:

Phone: (580) 768-1008 Email: brandon@grf.com Mailing Address: GRF Performance 2719 State Highway 71 Quinton, OK 74561

GRF Performance takes precautions to protect your privacy and security when making purchases online. Our goal is to make your shopping experience as secure and comfortable as buying directly from our shop.

We may update this Privacy Policy from time to time. If material changes occur, we will notify you by placing a prominent notice on our Website and/or emailing registered users.

Personal Information refers to data that identifies you directly (e.g., name, contact info) or indirectly (e.g., device identifiers). We collect this information to fulfill your orders, respond to inquiries, improve our Website, prevent fraud, and enforce our Terms and Conditions.

We collect Personal Information when you:

• Place an order for new or used shocks or repair services
• Register an account or submit a product review
• Contact customer service or subscribe to newsletters

This may include your name, email, shipping/billing address, phone number, and payment details. If you submit a review, we may collect your name, location, and any text or images you provide.

We use cookies and tracking technologies to collect technical data such as:

• IP address
• Browser type
• Pages visited
• Search terms

This helps us improve site performance and user experience. See our Cookie Notice below for more details.

We may receive Personal Information from third-party services such as:

• Social media logins (e.g., Facebook)
• Payment processors (e.g., PayPal)

This data helps us fulfill orders and improve service.

We use reasonable and appropriate security protocols to protect your data. Payment information is processed securely via PCI-compliant third-party providers. We also require our partners to maintain strong data protection standards.

Cookies are small text files stored on your device to remember preferences and session data. GRF Performance uses cookies to:

• Enable basic site functions (e.g., shopping cart)
• Track user behavior to improve site experience
• Retain cart contents between sessions

We may also use web beacons (clear gifs, pixel tags) to count visits and monitor content performance.

You can manage cookie preferences in your browser settings. Blocking cookies may affect site functionality. We do not support Do Not Track but honor universal opt-out mechanisms where applicable.

We use Google Analytics and Remarketing to collect demographic and interest data (e.g., age, gender, preferences). This helps us tailor product recommendations and ads. We do not share direct identifiers with Google. You can opt out via Google’s browser tool.

GRF Performance does not rent or sell your Personal Information to anyone. In limited circumstances, we may share your data to operate our business, fulfill services, or comply with legal obligations.

We may share your Personal Information with trusted third parties who help us:

• Process orders and payments
• Ship products
• Send promotional materials or newsletters
• Manage customer service inquiries

These partners are contractually obligated to protect your data in accordance with this Policy. Some may have their own privacy policies, which we encourage you to review.

We may share Personal Information with affiliated companies or business partners when jointly offering products or services. If applicable, their name will appear alongside ours.

If you provide your postal address, you may receive occasional mailings about new products, services, or events. We do not share your email address, phone number, or fax number with third parties for marketing purposes.

In the event of a merger, acquisition, asset sale, bankruptcy, or other business transition, your Personal Information may be transferred as part of that transaction, as permitted by law.

We may disclose your Personal Information when required by law, subpoena, or other legal process. We will verify the legitimacy of such requests and require proper documentation before sharing any data with law enforcement or regulatory bodies.

We may share your Personal Information for other legitimate purposes if we notify you and obtain your consent.

You have rights regarding the Personal Information we collect and use:

You may request a copy of the Personal Information we hold about you.

You may request deletion of your Personal Information, subject to legal exceptions.

If you have an account on our Website, you can update your information via the “My Account” section. You may also opt out of promotional emails or contact us to update your privacy preferences:

Email: brandon@grf.com 

Phone: (580) 768-1008 

Mail: GRF Performance, 2719 State Highway 71, Quinton, OK 74561

Please include your full name and mailing address so we can accurately process your request.

You may request that we stop using your Personal Information. We may retain certain data as required by law or for recordkeeping purposes.

If you use a browser-based opt-out tool (like Global Privacy Control), our Website will honor that signal and treat it as a valid opt-out request for targeted advertising. We will continue to respect that preference unless you later provide consent.

GRF Performance does not sell your Personal Information.

California residents may request:

• A summary of the categories and sources of Personal Information we collect
• The purpose of collection and with whom we share it
• Deletion of their Personal Information

To make a request, email us at brandon@grf.com or write to:

GRF Performance Attn: Privacy Compliance 2719 State Highway 71 Quinton, OK 74561

A universal opt-out mechanism allows users to exercise their right to opt out of the use of their Personal Information for targeted advertising (known as “sharing” under the CCPA) or the sale of their Personal Information. If you have enabled a browser-based tool such as Global Privacy Control, your browser will transmit a signal to GRF Performance indicating your preferences regarding targeted advertising.

We process these requests in a frictionless manner and in accordance with applicable laws. Once we receive a valid opt-out signal, we will treat the associated browser, device, and user as having opted out of targeted advertising unless and until you provide consent to resume such processing.

GRF Performance does not sell your Personal Information.

Under California’s “Shine the Light” law (Civil Code Section § 1798.83), California residents may request information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact:

Email: brandon@grf.com 

Mail: GRF Performance Attn: Privacy Compliance 

2719 State Highway 71 Quinton, OK 74561

Residents of Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia may have rights to:

• Confirm whether we process their personal information
• Access and delete certain personal information
• Correct inaccuracies (except Iowa and Utah)
• Request data portability
• Opt out of:
  
  • Targeted advertising (except Iowa)
  • Sale of personal data
  • Profiling for legal or significant decisions (except Iowa and Utah)
• Limit or require consent for processing sensitive personal data

To exercise these rights, contact us at brandon@grf.com or use a recognized universal opt-out mechanism where applicable. To appeal a decision regarding a consumer rights request, please email brandon@grf.com.

We retain your Personal Information for as long as necessary to fulfill orders, maintain your account, and comply with legal obligations. We may retain data longer where permitted by law, including for compliance, fraud prevention, or recordkeeping. These retention periods are subject to your rights to access, update, or delete your data.

GRF Performance is committed to protecting your Personal Information. We use Secure Sockets Layer (SSL) encryption for secure transactions and follow industry best practices for data protection. Our systems are housed in secure facilities, and access to your data is limited to authorized personnel on a need-to-know basis.

While we take strong precautions, no system is 100% secure. We cannot guarantee that your data will never be accessed, disclosed, or altered due to a breach. If you prefer not to submit payment online, you may place orders by phone or mail:

Phone: (580) 768-1008

 Mail: GRF Performance Attn: Order Processing 2719 State Highway 71 Quinton, OK 74561

For questions about our security practices, contact brandon@grf.com.

We do not knowingly collect Personal Information from children under 16, nor do we market our products to them. If we discover that a child under 16 has submitted Personal Information, we will promptly delete it. If you believe this has occurred, please contact brandon@grf.com.

California residents under 18 may also request removal of their Personal Information as outlined in applicable law.

We reserve the right to update this Privacy Policy at any time. When changes are made, we will post the updated notice on our Website and revise the effective date. Continued use of our Website after changes are posted constitutes your acceptance of the updated Policy.

If you have questions about this Privacy Policy, your rights, or how GRF Performance collects and uses your data, please contact:

Mail: GRF Performance Attn: Privacy Compliance 2719 State Highway 71 Quinton, OK 74561

Phone: (580) 768-1008

 Email: brandon@grf.com

If you need access to this Policy in an alternative format due to a disability, please contact us using the information above.